During this summer’s Olympics, the iconic London Eye ferris wheel will light up each night to reflect England’s general attitude toward the Games. How, you might ask, will these sentiments be gauged? Through none other than the greatest barometer of public opinion: Twitter.
An algorithm, developed by a team of American MIT graduates and a British professor from University of Wolverhampton, will sort tweets into two camps: negative and positive. If the overall sentiment is declared positive, the ferris wheel will emit yellow light. If negative, it will shine purple, the Telegraph reports. EDF Energy, the official electricity supplier to the Olympic and Paralympic Games, commissioned the project to create the ‘world’s first social media driven light show.’ The 30-minute spectacle will dazzle above the Thames every night at 9 p.m. London time throughout the duration of the Games.
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